Years are needed to generate leads and satisfy their needs. People won't trust you for no reason. You have to patiently build your trust and take care that it has a solid basis. Your trust is the guarantor of your constantly increasing revenue. Even the most outstanding companies have to work in that direction first, hiring a business coach or experts to handle that process. To maintain a sustainable relationship with customers, you have to keep people interested in your product, create value. This requires hard work on easy-seeming tasks. Here are several tips and tricks to increase the interest of the brand and boost your sales.
Tell Your Brand Story
By telling your brand story, you increase and strengthen the emotional connection between your brand and your audience. Engaging story can open new doors and expand your opportunities. Todays' customers are driven by personal connections with the brand. Great storytelling can help you effectively humanize the product and totally reveal your values. It can demonstrate who you are, what you do, and how people can make use of it. The story must be simple, personal, emotional, meaningful, and authentic. These components will make your personality shine through. The brand story can be told in different ways: blog posts, videos, social media posts, etc. You have to understand the best content marketing strategy for you, which will leverage your business growth.
To stake your place in the marketplace and stand out from your competitors, concentrate on making an unforgettable and unique story.
Show People Behind the Product
Step two for humanizing your product is letting consumers know the people behind the product. Your logo or even brand story won't do any good if there are no humans to introduce it. Put a face on your brand name. Your team members have to be in the spotlight. Shoot quality photos of them and share them on social media. No need to hire a professional photographer; you can substitute it with the iPhone-taken photos. These photos can be accompanied by a short introduction or a story. Highlight what makes the staffer great and how he/she serves the society or company. Seeing who is behind the curtain always increases the interest. Don't let your customers wait for it!
Be Contactable and Available
Being easily reachable reduces the probability of the customers' negative experience and increases the chances to grow your business. You don't just want to have traffic. What you want is to leverage digital marketing to improve the journey from online visitors to loyal customers. It is a direct signal that you are working, and they can rely on you whenever they need you. It doesn't mean your office should necessarily be open 24/7, but your website pages can provide quick responses to the feedback, questions, and comments. The consumers feel you really care about them, and they are not merely money giving source. Don't limit your customers with only one number: open as many new avenues for the connections as possible: provide your email address, your office address, social media pages links, live chat details if you have any. For the frequently asked questions (FAQ), create an answers page. According to mobile app statistics, there are 4.78 billion unique mobile users, and 73.2% of them own smartphones. This means the customers will try to reach you for and foremost via phones. Make your website mobile-friendly, and adopt all features for the users' needs. Make users' experiences as simple as possible. There are also several online tools to measure the insights and see how the visitors interact with your site. These all preparations will make you always available for your clients and will bring touchable results.
Publish Customer Reviews and Testimonials
We are living in a world that is filled with millions of choices of the same product. Some of them are with more and the others with fewer features. People are in a tough situation to understand which one to choose. The customers' online reviews have a clear impact on the purchase-making decision. Around 94% of people won't continue to buy if any negative review is present. Positive comments give you several key advantages and become a part of your branding. They make you look trustworthy and expand the conversation about you. The growing number of consumers, their reviews, and talks make the brand more visible on the online platforms. This is increasingly essential to boost sales. Hence, after serving your clients, don't hesitate to ask for their reviews. Additionally, compelling business proposal can enhance your brand's credibility and showcase the unique value your products or services bring to the market.
Be Honest and Transparent
In business as well as in life, honesty is the most important thing. Deceiving will never be accepted, especially when you are working with a large number of people. If you gain negative comments, don't delete them unless they contain swear or bad words, answer them politely, and find the solution. Be transparent, don't hide anything from your customers. Give the information which your clients need. Don't exaggerate or underestimate anything. Modern consumers seek straightforward information; they are wise to gimmicks. Your business needs to be trustworthy but your clients need to be trusting as well. A lot of business owners and entrepreneurs don't understand why customers leave even after they delivered great results. Unfortunately, not all clients are equal and will be appreciative of your work, no matter how impressive the results were. If you're looking for the "perfect" customer, I suggest you have a look at the top characteristics of an ideal client. You may find out that some of the clients you work with are not ideal.
Ask for Feedback
Feedback helps to understand how people perceive the brand. It highlights the strong and vulnerable sides and inspires for better and punctual performance. Giving feedback positively influences the communication between the team and the customers. Companies see themselves in a different light and gain a real understanding of how they function. Feedback saves time for identifying and correcting mistakes, stimulates better time management, and keeps the employers on track. Constructive feedback motivates people and promotes personal and professional growth. Don't be afraid and be open even to be criticized. Criticism can give amazing ideas to fulfill.
Create a Loyalty Program
How to reward your faithful customers? Create a loyalty program to encourage them to return to your store for purchase. The main incentives can be additional discounts for new or already existing products, rewards, and free merchandise or present from time to time. To become included in the loyal customers' list, they have to provide a certain identifier such as a numerical ID beforehand and use that identifier while making a purchase. This strategy not only develops the customers' loyalty but also provides crucial information on what the customers like, which products are the most appealing, and how they spend their money. Smart-created programs will increase customer satisfaction and will generate more leads.
Always Put Your Customers First
Customer centricity can have an incredible impact on your sales. "The customer is the king"- I am pretty sure you have heard this ideology several times. Honoring the customers and putting them first helps to understand their needs, expectations, and upcoming requirements. You should know your customers like the back of your hand to understand how to perform and communicate with them. The customer-is-always-right theory won't work if only one employee implies it. It requires the dedicated work of the whole staff and might take time, but the result is 100% worth it.
Create and Share Video Testimonials
Visual testimonials grasp the attention immediately. They are compelling mediums to demonstrate the power of your service. The consumers or brand ambassadors who are satisfied with your service and are willing to create a video about it can compel and engage people better than you with the same message yourself. Customers' unbiased opinions and positive experiences will persuade more people than corporate messaging. Viewers can see and feel the happiness of the introducer and believe that the demonstrated material can bring the same value for them too. This can be a crucial basis to build trust, especially for new clients. The honest brand advocacy by brand-consumers is a big incentive for business growth.
Offer Excellent Customer Service
Excellent customer service implies the consumer's good experience and the fulfillment of their needs. Developing good service will help you to advance in your career and gain loyal customers who are willing to make more and more purchases from you and refer your product to their friends, relatives, and colleagues. You need to have a genuine desire to make your customers happy and satisfied with your product, which assumes not only your product should be optimized to their needs but also your service, and the way how you communicate with them. Choose workers who will always be kind towards buyers, create a user-friendly website for your brand, offer unique features and value with your product, and excellent customer service will be ready.
Share Best Practices
Sharing is caring! Who is the expert in your field, if not you? Make use of it, sharing the best practices and handy tips for your customers. It doesn't require much time and adds a lot of value to your services. By this gesture, you promote your product in a very roundabout way and educate your customers, making them more aware. Your customers will appreciate your efforts in sharing valuable information.
Nearly 96% of people search for extra information before buying a product. Take that chance to increase their understanding of the products and services. Quality tips and hints will bring clients’ gratitude.
Apply These Tips and Tricks to Propel Your Business
If you are a business owner, you have a long way to pass to gain trust. Never give up in the middle of the road. Remember that the above-mentioned simple tricks will bring you much revenue. Don't underestimate their role in your business! Without them, it would be tough to succeed. Every huge construction was created by putting such small stones on one another. It's your time to be terrific! Growth Hackers is a growth hacking agency helping entrepreneurs and businesses succeed. Indeed, we help startups, entrepreneurs, business owners and established brands with digital marketing (Content marketing, SEO, social media marketing, email campaigns, etc...) and growth hacking (Conversion rate optimization, data analysis, product improvements...). Entrepreneurs contact us to help them launch their businesses. Businesses contact us to help them grow their businesses through automation, lead generation, sales funnels and more. Contact someone from the Growth Hackers' team today if you want to apply some growth hacking tactics and propel your business.
Jasmine Melikyan
I am the Content Manager at Digital Growth Formula. I contribute articles about the latest technological advances, its effect on our daily lives, innovative digital marketing strategies, and the integration of both with traditional marketing to help business owners to meet their online goals.
