Information is one of the most valuable resources in society today. Potential customers need it and they are looking for it. Are you providing it to them?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to
drive profitable customer action.
Research has shown that on average, buyers encounter 13 content pieces —such as information on a website, reports, and reviews — before purchasing. Planning and executing a content marketing campaign is not a simple undertaking, however. You need to set your mission and your goals, establish your KPIs, select your audience, set benchmarks, select your content channels, create a content calendar, and begin publishing. Finally, you need to distribute and market your content and measure the results. It’s a lot, but if you want to establish your brand as the expert authority in your niche, then you need to start publishing.