Over the years there has been an increasing awareness of the many tremendous benefits that growth hacking offers to startups and businesses. While there are divergent opinions on what growth hacking is all about, there is one thing that is consistent about growth hacking and it is hinged on the fact that it expedites the rate at which a startup or new business grows and when applied properly can catapult a startup/business to immediate and unparalleled success. Growth hackers use many tools to handle their tasks and today I want to share with you 66 growth hacking tools you need to test. No matter if you are building a startup from scratch or if you have a more advanced business, these growth tools will help you grow.
Growth hacking is often viewed as a form of marketing (A kind of marketing 3.0), however, there are differences and the growth hacking definition is more complexed than that. If you're not so familiar with growth hacking yet, Growth Hacking 101 will be helpful for you to get the basis right. Don't worry, this is a free tutorial.
There are a lot of growth tools out there to help you grow your business, but which ones will be best for the type and scope that I want? It can be tough trying find what gives people exactly what they need in their company. It seems like every day another program is popping up with promises on how great it can get! But first- let’s take inventory: do we really understand our needs or wants well enough yet? If not...then maybe these new software won't provide much value at all because there might just turn into more problems than solutions afterall.
The distinction between traditional marketing and growth hacking is quite simple to grasp. While traditional marketing performs a broad range of functions that extensively covers a wide range of aspects, such as awareness, acquisition, brand equity, and so on, growth hacking strategy is entirely focused on the singular goal of increasing growth. Growth goes further than acquisition because it also involves data, programming and product development. Indeed, the growth hacker’s job is not only to grow your marketing channels but also grow (improve) your product according to data or feedback collected in order to make it more user-centric.
While traditional marketers have a broad focus ranging from building out marketing teams to defining an overall marketing strategy, growth hackers just focus on one thing and that is growing. But this doesn't mean that marketers can't be great at being growth hackers too!
The most important element for a growth hacker job to be successful: he/she needs to possess aptitudes to apply his/her growth hacking skills with always a technical mindset. A comprehensive understanding of how technology operates, the various ways in which people utilize technology, the various technological movements and progressions, and which tool is most applicable for a particular startup. It is quite common to find that growth hackers would require the assistance of a programmer (When they cannot code themselves).
How do you figure out what growth tools are worth your time and which ones are simply noise?There are a variety of functional tools that can help marketers and growth hackers with a technical mindset to be fully efficient while handling a long list of processes such as integrating tools, as well as constructing landing pages, etc... In other words, there are assortments of tools that can give growth hackers and marketers a tremendous advantage in the growth hacking field as long as they possess a technical mentality. In the past few years, there are so many growth hacking examples that have been successful and I hope with this list, you'll be able to find your own growth hack.
At Growth Hackers, we tested hundreds of different tools and we came up with the list below. In line with the aforesaid, here is a comprehensive list of growth hacking tools that would enable growth hackers make significant impact in growth while eliminating the need for a programmer or programming skills.
If you don’t want to test all the growth hacking tools, we divided our selection into 13 different categories:
1. Task automation
2. Lead Magnets / Landing Pages
3. Analytics
4. Emails
5. ‘Multi-Disciplinary Tools’
6. Content Boosts / Exposure
7. SEO/ASO
8. A/B Testing
9. Social Media
10. Feedback
11. PR (Public Relations)
12. Gmail Plugins
13. Others
Growth hacking is often viewed as a form of marketing (A kind of marketing 3.0), however, there are differences and the growth hacking definition is more complexed than that. If you're not so familiar with growth hacking yet, Growth Hacking 101 will be helpful for you to get the basis right. Don't worry, this is a free tutorial.
There are a lot of growth tools out there to help you grow your business, but which ones will be best for the type and scope that I want? It can be tough trying find what gives people exactly what they need in their company. It seems like every day another program is popping up with promises on how great it can get! But first- let’s take inventory: do we really understand our needs or wants well enough yet? If not...then maybe these new software won't provide much value at all because there might just turn into more problems than solutions afterall.
The distinction between traditional marketing and growth hacking is quite simple to grasp. While traditional marketing performs a broad range of functions that extensively covers a wide range of aspects, such as awareness, acquisition, brand equity, and so on, growth hacking strategy is entirely focused on the singular goal of increasing growth. Growth goes further than acquisition because it also involves data, programming and product development. Indeed, the growth hacker’s job is not only to grow your marketing channels but also grow (improve) your product according to data or feedback collected in order to make it more user-centric.
While traditional marketers have a broad focus ranging from building out marketing teams to defining an overall marketing strategy, growth hackers just focus on one thing and that is growing. But this doesn't mean that marketers can't be great at being growth hackers too!
The most important element for a growth hacker job to be successful: he/she needs to possess aptitudes to apply his/her growth hacking skills with always a technical mindset. A comprehensive understanding of how technology operates, the various ways in which people utilize technology, the various technological movements and progressions, and which tool is most applicable for a particular startup. It is quite common to find that growth hackers would require the assistance of a programmer (When they cannot code themselves).
How do you figure out what growth tools are worth your time and which ones are simply noise?There are a variety of functional tools that can help marketers and growth hackers with a technical mindset to be fully efficient while handling a long list of processes such as integrating tools, as well as constructing landing pages, etc... In other words, there are assortments of tools that can give growth hackers and marketers a tremendous advantage in the growth hacking field as long as they possess a technical mentality. In the past few years, there are so many growth hacking examples that have been successful and I hope with this list, you'll be able to find your own growth hack.
At Growth Hackers, we tested hundreds of different tools and we came up with the list below. In line with the aforesaid, here is a comprehensive list of growth hacking tools that would enable growth hackers make significant impact in growth while eliminating the need for a programmer or programming skills.
If you don’t want to test all the growth hacking tools, we divided our selection into 13 different categories:
1. Task automation
2. Lead Magnets / Landing Pages
3. Analytics
4. Emails
5. ‘Multi-Disciplinary Tools’
6. Content Boosts / Exposure
7. SEO/ASO
8. A/B Testing
9. Social Media
10. Feedback
11. PR (Public Relations)
12. Gmail Plugins
13. Others
Let’s go with our selection of the top growth hacking tools
#1 Task automation
• IFTTT
IFTTT is one of those classic growth hacking tools that everyone knows and uses. We do too at Growth Hackers. You don't need any coding skills to master it. It is a very effective growth tool that is employed in the creation of statements called applets. Applets work with over 300 applications making it very effective across an extensive variety of platforms such as Facebook, Twitter, Instagram, Tumblr, Pinterest, emails…IFTTT works by automating web application operations. For instance, posting a particular content across many social networks. Let’s say you posted a picture on Instagram and want it to be automatically posted on Twitter: you can set it up in seconds. IFTTT is also effective in tracking various progressions of a link email or mentions across various platforms.
• Zapier
If you're a growth marketer, this is a must. This is surely one of the best growth hacking tools out there. Zapier is one of the surest ways to get a growth hacker or a marketer ahead even if he or she is not a developer. Zapier is beneficial in a number of interesting ways such as allowing for easy web app connection and automation of processes. Zapier can automate various processes which make it very easy for you to generate sales leads. Zapier seamlessly transfers information between different web applications. This allows you to focus on the most important tasks at hand, instead of wasting time doing repetitive activities manually. Zapier is an effective way to get ahead in growth hacking as it is fast, efficient and convenient to use even for an inexperienced marketer. Furthermore, Zapier enables you to integrate a significant number of third-party apps. In addition to Zapier, I suggest you to have a look to these 6 other tools for your marketing automation. Marketing Automation can be a valuable strategy for any growth hacker and this is why Zapier was listed among our top growth hacking tools.
#2 Lead Magnets / Landing Pages
• LeadPages
Any decent growth marketer know the power of lead magnets and landing pages. Leadpages helps small businesses increase their revenue potential by building an online presence. Leadpages makes it easy to create professional looking websites, landing pages and pop-ups for free or at a low cost based on your needs. Landing Pages and CTAs: this growth hacking tool is particularly beneficial when trying to grow your blog. Lead pages and the creation of landing pages are relevant when trying to gather emails and is also useful when trying to host webinars which is good for blogs and online businesses. A lead page also helps you gather a staggering number of emails from your blog while providing resources. Using a landing page tool is one thing but not the only thing to be successful. You also need to follow these landing page design tips if you want to convert your visitors into leads and sales.• Unbounce
Unbounce helps businesses get more from their website's visitors. They can create and optimize landing pages easily. Unbounce is a growth tool with is very easy to implement and has the additional advantage of facilitating the creation of landing page. Unbounce has the distinctive benefit of being able to combine a landing page with A/B testing which is further strengthened by the fact that Unbounce is extremely easy to set up even if you are not a programmer.Unbounce is surely one of the best growth hacking tools on the market. A marketer or a growth hacker with very little technical knowledge can create a customized landing page with A/B testing which would dramatically enhance the prospects of the online business or blog by increasing conversion rates. The core benefits of Unbounce are the high conversion rates, convenient setup even for a non-technical person and the ability to customize landing pages to meet your requirement.
• Hello Bar
This growth hacking tool is particularly concerned with increasing conversion rate, which is probably the important aspect of growth hacking. Hello Bar is designed to covert traffic into customers. Hello Bar is certainly a growth hacker’s delight as it is a tool that facilitates every aspect that is required for increased profitability. Hello Bar provides significant emails through prospecting, it helps to propel traffic and most importantly conversion rates. Also, it provides tracking functionalities to monitor progression and developments.• ListBuilder (From Sumo)
ListBuilder is particularly proficient in helping you gather email address of various visitors to your site. You don't just want to implement a form, you want this form to be a complete part of your high-converting sales funnel. ListBuilder is advantageous gathering emails with a heightened level of efficiency because of the popup feature that makes it nearly impossible for a visitor to ignore. Also ListBuilder is applicable on both desktops and mobiles and can be integrated with both most of email service providers like Aweber and Mailchimp (See below).#3 Analytics
• Clkim
How can you make your product more user centric without customer data? Any growth marketer would tell you that's near impossible. Clkim lets you to communicate with your users directly. I am sure you know already link shortening. There are a lot (Bit.ly, buff.ly, ow.ly...). They allow you to analyze, track and get data from the links you share. However, I always thought there were much more potential than just seeing how many people see or share a post thanks to link shortening. With Clkim, not only you can track your links, but your links will also be branded and best of all: you will be able to retarget anyone who clicked one of your links. Let's say you share an article from TechCrunch on your social media channel. Anyone who clicks this link, you will be able to retarget them thanks to Clkim. How awesome is that?!• Bounce Exchange / BounceX
Bounce Exchange or BounceX is one of the most comprehensive behavioral tools, which analyses visitors’ patterns while enhancing conversion rate. Bounce Exchange has the uniqueness of detecting when customers are about to leave the site which allows you to make moves before they do. Bounce Exchange also has awesome A/B testing features, which allows you to examine the efficacy of your call to action.• SessionCam
This tool is particularly advantageous as it allows you to evaluate the actions of various visitors to the site, which would be used to identify faulty areas while making modifications that supports conversion. This tool also employs the use of heatmaps and analytics to identify actions of users on the site.• KISSmetrics
KISSmetrics is one of my favorite growth hacking tools. I am sure you know Google Analytics. KissMetrics is kind of Google Analytics on steroid. It has a great deal of functionalities that surpasses most analytics. KISSmetrics analytic functionalities encompass not only the monitoring the source of traffic but focuses on the various activities that occur once they are on the site.KISSmetrics is one of the most inclusive marketing tools with far-reaching functionalities that provide detailed insight into various developments which can be incorporated to increase conversion rates. This growth tool has built a nearly irrefutable reputation that is backed up by an incomparable level of efficiency. KISSmetrics offers precise blow to blow information on various developments with a comprehensive insight into visitors’ behavior which can be used to optimize the site for profitability. This tool will allow you to go really deep in your analytics. For instance, if you want to optimize your conversion rates or know everything you can on your visitors, KISSMetrics should be tour go-to tool. Note: KISSmetrics is also very convenient to implement.
• MixPanel
Growth hacking is nothing with data analytics. If you want to growth hack your app, with MixPanel, you definitely have one of the top growth tools. Powerful, self-serve product analytics to help you increase revenue and engagement by converting, engaging, and retaining more users. This is, in my opinion, one of the best growth hacking tools for app analytics. MixPanel provides top-notch analytics for online businesses with detailed monitoring of users operations on a variety of application and tools while fostering well-tailored and personalized communication with them. MixPanel utilizes A/B testing and a variety of survey techniques which are used in the creation of campaigns, measurement if progression, engagements and overall success. MixPanel can be described as the Google Analytics for mobile apps.• Content Square
Using their technologies, you can analyze websites and mobile apps to better understand how customers behave online. Content Square is a tool that follows up on various user actions for the incorporation of relevant modifications that would certainly enhance conversion rates. ContentSquare offers an extensive range of features that includes website optimization, conversion investigation and usability inquiry.Content Square offers a systematic approach that investigates the website to modify content and then nurtures users into taking action. This growth hacking tool has many distinctive advantages such as being able to uncover trends of a single user, convenient to implement, and the application of heatmapping technology which enhances customer experience and translates to high conversion rates.
• Crazy Egg
Crazy Egg is a tool that offers insight into various users patterns on the site with a great deal of awareness of various user actions, the patterns exhibited by various segments and more. Crazy Egg transcends the functionalities of KISSmetrics because you do not require A/B testing to understand the various patterns and progressions on the site. Additionally, Crazy Egg is very convenient to implement with commendable results.• Qualaroo
Survey your visitors on your website or app. Customer feedback software that allows business owners to gather information about their customers and users. It is a way for businesses to collect data, such as favorite products they love most or what can be improved upon in the future. Survey your site visitors with customer & user feedback software through websites and apps! Qualaroo is a formidable growth tool and was invented by one of the foremost growth hackers. Qualaroo is instrumental in offering a vivid insight into various actions that takes place on the site and the reason behind specific patterns by users. Qualaroo can help you investigate certain patterns amongst users by asking questions such as why don’t users take action by buying and much more through a message that appears without constituting any form of interference.Qualaroo is very efficient in providing in-depth understanding about customers’ patterns. This can be used in modifying your site in order for customers to take specific actions that brings about profitability while satisfying marketing and growth objectives. Qualaroo reveals the reason behind customers’ actions while repositioning the site to help correct flaws that may impede business flow. Qualaroo has the advantage of showing the “why” behind users’ actions. This informs you on the most appropriate action to take and how to improve it.
#4 Emails
• MailShake
If you're looking for one of the best growth hacking tools for cold email outreach campaigns, MailShake should definitely be on your watch list. MailShake is one of the most convenient email marketing tools to implement with astounding reach that amplifies the attainment of your marketing objectives and grows profitability significantly. Growth hackers use MailShake for blog outreach and cold emailing mostly. MailShake automates the monitoring of emails to determine which email was accessed and if the link was accessed by the recipient. This tool offers convenience when it comes to editing and pausing emails. In other words, MailShake enhances your control of your email campaign.Email marketing is one of those marketing channels I love using growth hacking tactics the most.
This growth hacking tool is very effective in running email campaigns as it handles every ramification of the entire email campaign process for sending emails to targeted recipients, monitoring the success of sent emails as well as empowering you to control campaigns by pausing, editing and restarting email campaigns how you see fit for maximum results.
• FindEmails
Find pretty much anyone’s email address in seconds and instantly connect with decision-makers that matter to your business. FindEmails is a valuable growth tool when it comes to prospecting clients which is an important consideration for effective marketing. FindEmails.Com will help you to discover email addresses of people and is remarkably easy to setup. Additionally, Find Emails provides exceptionally efficient customer service.• Email Hunter
Just like the name of the tool implies, Email Hunter is a unique way to find emails of potential clients which is why it is an effective prospecting tool. Email Hunter performs the same services as Toofr, however there is a slight distinction which is hinged on the fact that Email Hunter sends substantial amount of emails which is particularly beneficial to marketers trying to cut across to a significant number of clients.• MailChimp
This tool is not a growth hacking tool per say but an email service provider (ESP). There are many ESPs around. MailChimp is without a doubt the most popular email marketing platform and we have to say, we love it. It’s easy to configure, reports are easy to understand, etc… This growth hacking tool undoubtedly offers a unique opportunity for new online businesses to accelerate growth through an extensive variety of features.Those have earned MailChimp an unassailable reputation as one of the most preferred email marketing tools. This tool will allow you to create an send great email marketing campaigns. MailChimp is certainly a fantastic way to boost your online business with highly targeted mails that are tailored according to various visitors’ patterns and website trends. It is an effective tool for sectionalizing mails and it has features that automate the delivery of mails at a time that is most suitable for maximum result.
• AWeber
Aweber is one of the most amazing growth tools you can possibly get. If you don’t choose MailChimp as an ESP, give a try to AWeber. AWeber is particularly easy to use with a hyper-reactivity which makes it one of the most efficient email marketing software with astoundingly gratifying results.AWeber is preferred by many entrepreneurs and startups because of the convenience and effectiveness it brings to online business. AWeber has built an unassailable reputation that is reinforced by a millions of startups, bloggers and online businesses. AWeber uses metrics to monitor performance and offers a considerable number of templates for you to choose from.
• SendGrid
SendGrid is another ESP that we love if you want to make the most of your website visitors and email subscribers. In order for you to choose your favorite one, you will need to test them: we cannot choose for you. SendGrid cloud based email sending service is an efficient way to broaden your reach to millions of customers and remains unmatched when it comes to offering delivering significantly large number of mails to people.With an assortment of additional features and functionalities which includes real-time analytics and boosts the number of your email delivery profoundly. SendGrid is certainly one of those formidable growth hacking tools we recommend and that amplifies the rate of email delivery, enhances deliverability and exposure of your email to a staggering number of people.
#5 ‘Multi-Disciplinary Tools’
• Ninja Outreach
Do you want to find influencers in your industry easily and have a tool allowing you to automate outreach? Ninja Outreach is one of the top lead generation tools and is for you. Actually, this growth hacking tool goes much further than emails. Indeed, this will let you find influencers, generate leads, finding guest posts' opportunities, build links, cold email outreaching, Twitter prospecting, Instagram outreach and more. Give it a try if you want to reach to influencers through emails or other mediums.• Vero (Web Analytics + Emails based on data)
Vero is one of those top growth hacking automation tools that even if it's not as known, can be very powerful when used properly. Vero studies patterns from people leaving your website and sends emails to them based on those patterns. Vero is a powerful growth hacking tool because it is highly targeted by identifying the peculiarity of each visitor and sending an email on that basis. Vero is effectively designed for highly personalized and targeted campaigns. Vero gets you ahead with tremendous advantages when you intend to launch a highly targeted campaign, it is also relevant when it comes to A/B testing emails and facilitating automated email campaigns.• Infusionsoft
This tool would help you automate many aspects of your startup business which makes Infusionsoft a very suitable growth hacking tool. Infusionsoft provides continuous monitoring of email and social marketing for desirable results. With instant warning on potential customers and an integration of CRM and email marketing, Infusion Soft has irrefutable relevance to any startup business. This growth tool will help you find when your prospective customers are ready to take action.• Nimble
With unified communications, you can easily build a contact database and access it on your mobile devices, browsers, email client apps like Outlook or Gmail. This growth tool is especially useful when trying to create a longstanding connection with potential clients. The tool integrates contacts, email, follow-ups and other forms of online marketing information in such a way that constantly enhances connections to build business. Nimble can manage a staggering number of contacts consistently over a variety of platforms.Nimble gives you notice about specific developments which can be leveraged for added value such as a contacts birthday and so on. The notice is also relevant for timely communication with clients.
• HubSpot
Are you looking for a software with a multitude of powerful features? Do you want to find one of the most versatile and best growth tools on the market? Don't look any further. HubSpot is recognized by many as one of the best growth hacking tools for online businesses. I am sure you’ve heard about Hubspot. This is a great CRM tool, perfect to master inbound marketing. HubSpot is a software that is particularly relevant in inbound marketing that helps you grow at an unprecedented rate while helping you keep track of various developments.HubSpot is effective in integrating your online marketing while amplifying sales and productivity. Additionally, Hubspot offers significant leverage in creating landing pages, enhancing email campaigns, organizing workflows through automation.
• Drip
Drip offers remarkable functionalities in the area of marketing automation while enhancing great email marketing campaigns. Furthermore, Drip provides accurate information that can be used to develop campaigns against the backdrop of specific patterns and actions of visitors on the site for result oriented email campaigns.One of the major advantages of Drip is the fact that it allows for highly personalized campaigns which is generally more effective and result driven. Drip is remarkably easy to setup while integrating a variety of tools for accelerated growth.
• MixRank
MixRank is a very powerful growth hacking tool that can be used to boost sales tremendously through a comprehensive series of ways such as promoting sales leads, identifying the origin of traffic and much more. MixRank is an efficient way to investigate the source of competitor’s traffic and other relevant information that would be used in implementing campaigns. MixRank is valuable in reaching out to potential customers across a variety of platforms while channeling your campaign in their direction. MixRank is effective in monitoring competition, ad copy and landing pages, etc…In summary, MixRank is unarguably an effective tool that performs a multiplicity of functions such as investigating the source of competitions traffic which can help redirect the focus of your campaign, MixRank has functionalities that support a variety of testing, which provides concrete information that can be used in the creation and implementation of a successful campaign.
• Marketo
Marketo is a formidable tool with a long list of functions that extensively includes market automation, email campaigns, analytics, tracking and much more. With features that offer impressive customer based marketing, Marketo is relevant in cultivating meaningful relationships with customers, across a long list of platforms.Marketo helps with highly focused campaigns that yield dramatic results in the areas of conversion rates and profitability. Marketo offers an integrated approach that allows for increased online presence across an extensive list of platforms.
• AnyLeads
This is one of the top lead generation tools in the industry. AnyLeads is a growth hacking platform that automates marketing operations. It’s the new tool around and is a mix between a CRM, an email scrapper and email service provider. This is a full solution for email outreach, funnel building, etc… Their interface is very well designed: this makes it easy to create your own drip email marketing campaigns, find the emails on almost everyone and more.• Klaviyo
Personalization shouldn't be overwhelming – they've created a powerful segmentation engine easy to use, so that anyone can take advantage of it. Klaviyo is a growth hacking tool that employs the synergistic combination of email marketing and content marketing to enhance that attainment of set marketing objectives of startups and online businesses. Some of the unique features and functionalities of Klaviyo are centered on the fact that it helps in the creation of highly targeted marketing campaigns and emails. More so, Klaviyo can test the efficacy of every email as the tool provides information on which email is actually creating conversions and which is not.• Autopilot
Autopilot is an email marketing and automation tool that provides automated messaging both online and offline. Autopilot captures the links and leads while communicating effectively with prospective across a variety of channels. Autopilot utilizes a spontaneous interface that can be employed easily while following leads and patterns in the most comprehensive way possible. Autopilot follows leads, opens, click until it blossoms into eventual conversions.This growth tool helps in launching a highly personalize email campaigns and in-app messaging with very little effort while reaping staggering results. Autopilot integrates with a long list of CRM and other automated e-commerce technologies. It provides advanced features that tracks performance rate while engaging customers with emails, SMS, postcards and so on.
#6 Content Boosts / Exposure
• BuzzSumo
Any website owner wants more website visitors, qualified traffic and leads. When it comes to inbound content marketing, BuzzSumo is one of the most preferred tools. BuzzSumo provides insight into some of the most shared articles across social platforms on any subject and will help you with your marketing efforts. This feature is relevant in in helping you identify articles that would propel traffic, find content to curate and can be used for impressive SEO campaigns.• Canva
When it comes to creating graphics, designs, photographs, illustrations that is often required for inbound content marketing, Canva is just right for you. This tool will help you create a great content marketing strategy. Canva will certainly help you create significant number of stickers, borders, frames and everything you would need for an impressive inbound content. Canva can be used by both experts in design or graphics and amateurs with satisfactory results. Unarguably, Canva is the foremost tool for web and print designs.• Grammarly
Do you waste so much time re-reading and proofreading your content? Are you looking for a software to help you do just that? Grammarly is by far the best growth hacking tool to check misspelling and help you improve your copy. If you're creating content - no matter whether you're creating blog posts, video content, images, white papers or else - you need to make sure your content is mistake-free. It takes so much time to review, read and re-read all the content you've created and it may be tough to find mistakes. To help you find mistakes in your content, I suggest you try Grammarly. This tool with help you create better content by correcting grammar errors you might have made. Grammarly can find hundreds of mistakes than other tools can't.• Sniply
Sniply is really one of my favorite growth hacking tools. This growth hacking tool is very instrumental when trying to build a sustainable relationship with clients while promoting content. The core advantage of Sniply is centered on sharing your links to various online content that you feel would attract customers interest. However, it is always recommended that the links that area attached to content are associated.This tool can dramatically boost your marketing avenue as you can barrage potential customers with an assortment of links and contacts such as emails, telephone contacts, follow-ups and much more which would certainly boost your traffic and conversion rate.
• Gumroad
Gumroad is a website that makes it easy for creators to sell their work and get paid. Gumroad is particularly easy to implement and allows creatives to promote their products through a wide range of formats such as HTML, iBook, PDF and MP4 and much more. Gumroad also allows for integration with a variety of social platforms for amplified visibility.• Click to Tweet
Click to Tweet is effective management tool for marketing on Twitter. Click to Tweet leverages Twitter’s user base to spread word about a product or service just by requesting that user click to tweet about it. The technique to using Click to Tweet is very straightforward as all that is required for you to do is to invite new users to spread the word about the product, a mention or a quote by clicking to tweet.This technique is very advantageous as your marketing can blossom into a major campaign. Additionally, you get a periodic update by the analytics which gives you an unequivocal insight in to how many clicks has been made allowing to accurately estimate how well the promotions is going. There are many amazing features of Click to Tweet as it is very convenient to implement, has analytics that gives you unequivocal insight into developments and often escalates your promotions activities exponentially.
• BrandConnect
BrandConnect is one of the most effective growth hacking tools that helps you fulfill your marketing objectives in the areas of brand awareness and brand recognition by tapping into Youtube users. BrandConnect is a YouTube growth tool that can be used to reach a staggering number of Youtube, Instagram and other platforms for maximum brand exposure that is required to fulfill all of your expectations.#7 SEO/ASO
• Ahrefs
Ahrefs gives you insight into how your competitors are ranking and where they're getting their traffic, so that you can push past them in search results. Ahrefs makes it easy to rank higher and get more traffic, even if you’re not an SEO pro. Ahrefs is a growth tool that would give you remarkable advantage over competition because you would be empowered to monitor inbound links to your competitors’ sites. Ahrefs offers impressive analytical features that monitor data across a good number of platforms. It also effective in measuring trends while providing comprehensively accurate information that is actionable.With little resources Ahrefs would help enhance your online presence while giving you an unequivocal insight into various trends that can be leveraged for marketing success and profitability. Ahrefs offers astounding SEO by allowing you to engage customers meaningfully.
• SemRush
If you want to gain more organic traffic, finding keywords with high search volume, low competitiveness while tracking what your competitors do for SEO and Google advertising, you need to be using the best growth hacking tools. SemRush is one of those SEO tools you need to know, maybe not so much a growth hacking one but we love it at Growth Hackers and you should definitely test it if you are into SEO. It is a very inclusive marketing tool that provides outstanding competitive intelligence, SEO optimization and comprehensive analysis that repositions your digital marketing efforts for remarkable success.SemRush provides the most accurate information that allows you to have a clear understanding of market and competition. SemRush effectively combines a variety of functionalities and features which are the Domain Analytics which focuses on URLs, Keyword Analytics for SEO and keywords, My Reports for custom reports and much more.
• Mobile Action
Do you want to increase your apps’ reach and App Store Optimization (ASO)? Do you want to find the right keywords for your app? Mobile Action is for you. The first step is to do a deep dive into your competitors. Find out what they are doing, how well it's working for them, and replicate their success with an improved version of the same mobile marketing strategy. Mobile Action provides you with all of the apps in the market with the combination of in-depth analysis into the market terrain for informed decisions that would propel the progression of your app startup at an astronomical rate. Mobile action will empower you with some of the most used keywords which you can incorporate for success.Mobile action also tracks the download rate with instantaneous update on the progression of your startup in relation to competitions. This mobile appstores’ growth hacking tool provides comprehensive insight into how well your app is faring with everything from ratings, reviews to keywords that would effectively position your app for success.
In addition to giving detailed analysis of various developments in the app market, Mobile Action provides a detailed plan of action based on analysis that would help position your app for staggering success. The most important feature of this tool is that it demystifies the complexities of keywords while helping you implement keyword solutions in ways that enhances the prospects and profitability of your app. If you want to improve your app's organic downloads and improve your mobile app ranking, using an App Store analytics tool is one of these ASO tips you need to follow.
#8 A/B Testing
• Optimizely
A/B Testing is essential to growth hacking. Unarguably, Optimizely is a fantastic growth hacking tool with the unique features of helping you to amplify participation and conversion rates through the implementation of A/B testing. What's the best with it? You don't need any coding skills to leverage its potential. Optimizely offers many unique features and advantages to your website operations which encompasses being able to implement A/B testing while eliminating the stress of altering the code yourself. It expedites the optimization of ideas on your website and is also valuable when it comes to monitoring developments on your website through metrics.• Visual Website Optimizer
This growth hacking software is particularly focused on convenient A/B test operations, which is very crucial when trying to evaluate your site. Some of the unique benefits of Visual Website Optimizer is that it facilitates the setting up of A/B testing and is relevant even for people who are not programmers. If you want to leverage the power of spit testing, VWO is one of the growth tools you should consider. It also facilitates various forms of testing, which provides results that can be used to optimize the site for maximum results.
#9 Social Media
• Buffer
Social media marketing, blogging and influencer marketing are all ways to generate awareness for your business. With the right strategy you can scale up without breaking a sweat! Don't publish your social media posts manually anymore!If you want to schedule your content for all your social media channels, track the performance of each channel, and monitor what needs improvement regarding social media engagement with your community, then Buffer is the tool that can do this. You have a social media strategy but you might think social media takes too much of your time. Try Buffer. This is not so much a growth hacking tool but more a social media management tool and this is our favorite. This tool is so easy to use if you want to schedule many posts across your social media platforms.
• Dux Soup
Do you want to get leads automatically from LinkedIn? There are many LinkedIn marketing strategies you may use to generate B2B leads. Dux Soup is considered as one of the best LinkedIn automation tools out there and I'm sure this is the right tool for you. Indeed, this growth hacking tool provides lead generation automation (For example, by visiting automatically profiles based on your saved searches) and will give you leads in a lot of less time. All your activities on LinkedIn will be tracked automatically.• LinkedIn Helper
You like Dux Soup for LinkedIn and you want to take your lead generation process to the next level? LinkedIn helper is the growth hacking tool for you. You can pretty much automate all the actions on LinkedIn such as connecting with people, sending messages, endorsing people, build targeted mailing lists... If you want to automate your LinkedIn profile at scale, if you want to become viral on LinkedIn, this is the tool for you!• HypeGrowth
Do you use Twitter or do you intend to? HypeGrowth is a great tool to automate some of your activities on Twitter. For instance, HypeGrowth can automatically follow influencers in your industries, people who post about certain topics or hashtags or automatically like people's posts. There is a bit of setup at first but once done, your Twitter will be almost running by itself (You just need to schedule posts through Buffer or automate posting via IFTTT or Zapier)• InstaRanker
Do you use Instagram but cannot grow your engagement or community? InstaRanker is the solution for you. This is kind of HypeGrowth for Instagram. This growth hacking tool will allow you to automatically follow or unfollow people, like people's pictures or videos and even comment on your behalf.#10 Feedback
• Typeform
Gathering customer data and acting on it is key to growth and success. Any growth marketer knows that. Typeform refines online survey in such a way that engenders participation while stimulating required response. Typeform modifies the entire survey process to elicit answers while eliminating the stress that comes with the awareness that you are undergoing a survey. This tool is useful in gathering comprehensive information about various trends and developments.• Crowdsignal
Creating surveys and polls should be simple, fast, and efficient. Just as the name implies, Crowdsignal (Formerly PollDaddy) is a growth tool that is entirely focused on polls and surveys. This ‘poll’ tool is used to collate substantive information about the market. CrowdSignal is instrumental in collating considerable information and can be tailored for specific results.• Olark
Olark is a relationship building tool as it allows you to verify a great deal of information about users of the site such as their identity and location. This tool provides information of the user on the site, which allows for tailored communication and connect with visitors intimately. Olark has many unique benefits such as reducing the stress and inconvenience communication with all users as you can identify users with more purposeful intent. Olark also helps to combine a variety of CRMs.
#11 PR (Public Relations)
• JustReachOut
Do you want to growth hack PR? Attract journalists with pitches that are relevant. JustReachOut is a growth tool that eliminates the need for PR firms by offering direct access to journalists and press releases. All that is required for you to do is to visit the suite and use the query tab to search whatever topic you are looking to find and there will be results with some of the fascinating press releases and journalist contacts. From my experience, this is one of the 2 best growth hacking tools for Public Relations.• PRServe
PRServe is one of the most effective PR tool as it performs all of the functions of the conventional PR firm with very little cost. You can now make the most of your PR strategy without any coding skills. PRServe is designed to ensure that you get adequate press exposure for the fulfillment of your marketing objectives. If you are concerned with getting remarkable PR results for very little fee, then PRServe is certainly right for you. You only pay on results. No need to hire a PR firm without any guarantee to being published.
#12 Gmail Plugins
Gmail is the most used email provider around. There is a lot of chances that you're using Gmail already (As we do at Growth Hackers) and I want to help you make your Gmail account even better. Why? Because, even if I think Gmail is a great tool, I believe it can largely be improved and if you want to make the most of Gmail, this is exactly what I am going to show with 4 growth hacking tools for your Gmail account.
• Yet Another Mail Merge (YAMM)
YAMM is the perfect mail merge tool for Gmail! It's so easy, just write your email template as a draft in Gmail, with markers that will be replaced by data in your spreadsheet to send personalized emails. You will be able to see who has opened and clicked links in your email in real time, schedule a campaign for a certain day and time, add different CC / BCC / Attachments to each email, add different links / images to each email, auto-send emails when users respond to a Google Form and more. If you want to give a huge boost to your Gmail account, try YAMM today, you won't regret it.• Boomerang
Boomerang is another great Gmail plugin that I recommend. You can use it in addition to YAMM in order to schedule emails for later, remind you if you don't hear back from an email you sent, send follow-up emails and more.• Streak
If you are in sales or marketing, you probably understand the value of having a great and effective CRM. But, it might be difficult and time-consuming to install one. What if you could have a CRM directly installed on your Gmail? This is what Streak does. You will be able to run your entire business directly from your inbox.• MozBar
MozBar gives you instant metrics while viewing any page or SERP. You can create custom searches by engine, country, region, or city and quickly assess the Page Authority and Domain of Authority for any site on a page with Mozbar. The tool also allows users to find keywords within pages easily without having to highlight every single one individually; it is important in SEO research since all links are not created equal (for instance some have no follow attribute). This toolbar shows HTTP status codes when browsing sites that help clients understand if their website will be able to rank well organically due its ability/inability too load properly depending upon coding issues amongst other things which are alerted via color change from green indicating correct functionality vs red flagging incorrect code structure causing errors
#13 Others
• Referral Candy (Referral Marketing / Viral Growth)
Word-of-mouth marketing is a powerful growth strategy for increasing sales and leveraging your happy existing customers. Reward your customers by offering them discounts and incentives when they refer you to friends, family members or colleagues, allowing referrals and shares of your business grow exponentially as word spreads through communities about how great working with you was!Have you ever heard about viral growth? If you don't, this sounds nice, doesn't it? To explain it simply, having a viral growth means that your users invite 1 or more friends to join. Let's say 1 user uses your product. If this user invites 2 friends to use your product (And let's say these 2 users actually use your product), then, you'll have 3 users. After that, if these 2 new users also invite 2 of their friends; then, you will have 7 users, and so on... Viral growth (Or also called referral marketing) has been used by successful companies like DropBox, Paypal, Candy Crush, Uber, AirBnb and many more. So, trust me, referral marketing when done right can have a huge impact.
So, do you want to have viral growth? I'm sure you do. To help you creating a great referral program, try Referral Candy! This is one of the top growth tools out there, which makes it easy to create viral waitlists, referrals, giveaways and contests. Many businesses have succeeded thanks to referral marketing, you should try it too! You don't believe me? Take a look at those 14 referral marketing examples then.
• InviteReferrals (Referral Marketing / Viral Growth)
Another tool to help you with viral growth. InviteReferrals has an insurmountable reputation as one of the most efficient growth hacking tools for both mobile and web-based applications. This growth tool is particularly advantageous because it transforms customers into marketers as they refer and recommend your product to their friends.InviteReferrals also has a very effective tracking mechanism that monitors the rate of referrals and conversions as well. To expedite the rate of referrals and registration which is a prerequisite for growth, the growth hacking tool makes use of incentives for referrers and eventual registration.
InviteReferrals is a formidable growth hacking tool with a heightened chance of success as people have an inclination to accept offers when it is referred by a friend or a satisfied customer. There is a variety of referral programs on which are summed up by the following three:
- The Giveaway campaign offering immediate discount coupon on referrals. The Giveaway campaign usually causes sensation that propels exponential traffic growth.
- Top Referrer Contest encourages competition amongst referrers by identifying the three highest referrers for incentive once the referral program is completed.
- The Goal based customer referral program is focused on the conversion of referrals in the form of sales, registration which would attract incentives to the referrer.
• Customer.io (Personalization)
This is the best growth hacking tool to engage with your app users through notifications and emails based on your users' behavior. If you want to run highly targeted campaigns, Customer.io is a growth tool that assists you in delivering personalized messages with features that allow for easy segmentation, detailed monitoring and A/B testing. Customer.io is applicable both on desktop and mobile devices. They even offer features that monitor conversions that are stimulated by messages. If you want to leverage growth hacking data analysis, give Customer.Io a try!• Trello (Management / Organization)
If you are in the startup world and are a growth marketer, I am sure you've heard about Trello. Trello is a great tool to manage your schedule, tasks and progress. It's kind of scrum but on your browser. Also, Trello is not only for your personal organization but it's a collaborative tool. So, you can check the progress of your co-workers, employees, freelancers and more. This is a must-have tool!• Slack (Collaboration / Company Chat)
Slack is probably as popular as Trello in the startup industry. If you want to communicate with your co-workers but you find Facebook Messenger, Whatsapp or emails not convenient, try Slack now. This is the best tool to communicate easily with your team.• UpWork (Freelance Hiring)
Don't have a marketer, a designer, a translator, a content creator, a web developer or a programmer in-house? Try UpWork now. You can hire a freelancer in minutes by selecting their skills, experience, language, price range and more. At Growth Hackers, as soon as we need some work done and we don't have the capabilities in-house, we turn to UpWork and you should too!• Apifier (Web Scraping)
Apifier is one of those great growth hacking tools that need to be known. It enhances the extraction of arranged data from any source with incredible ease and convenience. Apifier through javascript is able to replicate structural data within a short period of time and without stress. You can scrap almost any website with Apifier.You can create a significant amount of structural content too. If the content is in tabular, graphical and other related forms, Apifier will help you create the content easily while eliminating the stress of copy and paste. This is particularly relevant when trying to create substantial inbound marketing data.
• Totango (Prospection/Conversions)
Totango is heavily focused on generating conversions which is often the bottom line of most growth hacking tools. Totango offers a great deal of relevant features and functionalities in the way of identifying users that are actually concerned about buying and who are not just exploring.Totango creates a distinction between different kinds of users and also provides a consistent monitoring while providing the required level of persuasion that will certainly engender conversion. Some of the most outstanding advantages of Totango are centered on the fact that it can help you concentrate your efforts on customers that are actually concerned with taking action; it provides adequate information for effective monitoring of clients.
• Thinl with Google (Formerly Consumer Barometer)
Consumer Barometer or Think with Google is very beneficial to online businesses as it provides all of the insight they require for strategic business planning and implementation. This growth tool will help you define a marketing strategy. Some of the core benefits of Think with Google / Consumer Barometer are centered around the fact that the tool is easy to start with a variety of features that allows you to execute various processes with considerable success.• LastPass (Password Protection)
If you followed my tips and tried many of the tools above, it means you've created a lot of accounts protected by a password. Let's not lie to each other here: I am sure you don't create a unique password for each platform or tool you signup for. This would be the way to go but people are too lazy to do so. With all these tools, remembering your logins and passwords can be impossible and this is why you always use the same. Then, use Lastpass! This tool will create a unique password for each of your accounts in order to make them more secure. Plus, with this tool, you can share login details with yourself and your team. All you need is to remember a single "Master" password for LastPass and you'll stay secure.It's very difficult to make a complete list of all the awesome tools available. We keep finding new tools on a daily basis. For instance, we lately found this awesome list of sales prospecting to help you close more deals. If you want to be updated with our new tools, don't hesitate to let us know: I'm sure we can guide you toward new tools.
So, which of those top growth hacking tools should you use?
I don't really have a personal favorite in this list of growth tools, but I think any tool that allows you to automate your processes and help your company gain time and be more effective should be considered. There are so many other growth hacking tools out there for Facebook ads, Google ads, AI content writing but I had to limit myself to 66 but if I really wanted, I could have added dozens more.Growth hacking can help you leverage your resources and marketing channels to reach the right audiences. To get started, consider social media marketing, blogging or influencer marketing as growth hacks that scale up with less budget and better acquisition cost than traditional methods of online advertising. Don't miss out on all these opportunities! If you're a savvy marketer looking for ways to grow your business through digital means while optimizing ROI every step of the way, growth hacking should be part of your growth strategy.
While the aforementioned list of some of the best growth hacking tools is by no means complete, they will radically enhance the growth of your startup or established company while reposition your online business for a steady progression. There are many other kinds of tools such as AI tools for growth hacking or tools to increase engagement, retention and revenue such as chat apps, content curation tools, SMS marketing and so on but you might understand we cannot list all of them. By using the right tools for your startup growth, you will decrease the odds of startup failure and increase the ones of success. While all of these growth tools are efficient and can be used to build uncompromising success, it is imperative that as a growth marketer, you take cognizance of the fact that they all have specific areas where they can be applied with remarkable accomplishment based on their peculiarities.
Hence it is recommended that you test these growth hacking tools by yourself in order to select the tools that are most applicable and suitable to your startup or online business. Growth hacking tools offer an incredible way to expedite the growth of startups with relatively little stress and financial commitment.
Most importantly, these growth hacking tools puts you in control of your startup or business, allow you to automate tasks while helping you monitor various developments. Want to quickly generate revenue? Automate your marketing campaigns! When implementing the growth hacking process, having the right growth hacking tools at your disposition is essential. Enjoy all of the amazing benefits it brings to your startup.
At Growth Hackers, growth hacking is what we do on a daily basis as we are a growth hacking agency. Indeed, we help startups, small businesses and entrepreneurs grow by implementing growth hacking strategies. If you want to know how we can help you skyrocket your startup, contact Growth Hackers now.
Jonathan Aufray
I am the co-founder and CEO at Growth Hackers. I help startups, SMBs and entrepreneurs grow with digital marketing and growth hacking. I help them drive traffic, generate leads, improve conversions & increase their revenue with data-driven growth strategies. I am passionate about startups, growth hacking, inbound marketing and entrepreneurship. You can follow me on Twitter: @jonathan_aufray or connect with me on LinkedIn.
26 Comments
Lots of great tools on this list. I never heard of the LinkedIn one or the email finder. Thanks!
Thanks Ian for your kind comment. Those tools are really great and I hope they’ll help you; a few common ones and classics and some not as popular but very effective. 😉
Hi Jonathan, thank you for sharing this awesome list, pretty amazing tools, some of them I never heard of even if I’m researching and testing new tools every day.
I’m the founder at WeGrowth and whole community is obsessed with quality Growth work. Let’s say that we call ourselves UpWork for Growth Hackers.
I wanted to add some tools that we found very useful in our work, like:
– Amplitude (similar as Mixpanel)
– Hotjar
– AdEspresso (for FB ads)
– Close.io
– ActiveCampaign
Hey Aleksandar,
Thanks for your nice and motivating message. I’m pleased to hear you like the list and although you’re specialized in growth and testing new tools every day, I still came up with some tools you didn’t know about.
Thank you for recommending me these 5 tools. I use ActiveCampaign and AdEspresso and they are indeed great. I’ve heard about Hotjar and Close.io but never had the chance to try them out just yet. I will definitely have a look to Amplitude, I’m used to MixPanel but always looking for great alternatives.
Tons of awesome tools on this list, and I actually use or have used quite a few of them. However, I wanted to mention a few other tools for your multi-disciplinary list, enter GreenRope and JourneyFlow. With the customer experience being so important, it’s pretty critical for businesses to focus their efforts there. I also think Growth Hackers can really benefit from all-in-one tools to help them tie everything together, efficiently.
Thanks Alessandra for your comments and suggestions. I will check those tools out for our ‘multi-disciplinary’ list.
I totally agree with you, having tools to help businesses tie everything together is very important. 😉
Impressive list, I already use some of them, but I am going to check out more. You have done your research well. Why didn’t you list GetResponse? I think they are less restrictive in some features. And they now have a CRM build in. So 2 flies in one catch as a Dutch saying is. 🙂
Thanks Joe. Indeed, we did a lot of research and testing to come up with this list. We didn’t list GetResponse not because we don’t like it but just because we cannot list them all. There are hundreds if not thousand of great tools out there, we wanted to come up with a digestible list, not a list with all the tools where you easily get lost by the quantity.
For instance, there are other tools like FindThatLead, ClickFunnels, ActiveCampaign, AdEspresso, OptinMonster, Backly, LinkedHelper, Moz, AnswerThePublic, HARO that we find great and useful too but we didn’t list them. 😉
Hey Jonathan,
Great piece! You listed some incredible tools. I think another one that might be good for the mobile growth hackers is Appsee (www.appsee.com). They provide qualitative mobile app analytics which utilizes user session recordings and touch heatmaps to help mobile professionals see how users are interacting in the app.
Thanks,
Emily
Hi Emily,
Thanks for your kind comment. Indeed, a lot of great tools there. To be honest, I didn’t know AppSee. Going to check it out! Cheers.
Ninja Outreach, IFTTT, MailChimp, and Grammarly are my favorite tools in the entire list.
All the tools mentioned are amazing. Thanks for a great share 🙂
Thanks Shafi for your comment, much appreciated and pleased to hear you like our list of tools. 😉
These are great tools and I’m definitely going to try them! I’d say that collaborating with influencers is the best growth hack for me as a business owner and marketer. Since influencers have large audience on their social media accounts, I get big exposure and boost my sales, also drive a huge amount of traffic to my website. I always use the influencers directory of Phlanx.com – it’s free and very easy to use. I highly recommend it!
Thanks for your kind comment Tiffany. I’m pleased to hear you appreciate the list of growth hacking tools we came up with and I hope they will help you grow your business. I’ll definitely check out the influencer directory you mentioned. Best of luck!
Wow. Such a great list . Some of these tools we haven’t even heard of. Going to share this with our community.
Question now is where to start?
Cheers
Many of those tools are great indeed but you probably don’t need all of them depending on your products/services, your market and target audience. Understand your target first and where they are online. Then, use these platforms with the help of those tools to automate tasks.
Growth hack your way to the top!
So many platforms out there. Thanks for this great list of tools. I very much enjoy this list but it would be helpful to provide links to the actual sites vending these products. Thanks!
Hi Michelle,
Thanks for your comment and glad to hear you enjoy our list of growth hacking tools. Actually, the links to those tools are provided. If you click on the tool names, it will redirect you to their sites.
All the best,
Jonathan
Hi guys, Thanks for the sharing great list of growth hacking tools. I would like to suggest one more tool, Lead Connect. LinkedIn Outreach Automation tool to increase LinkedIn connection, Send Messages and follow-ups messages.
Thanks Ghanshyam for the kind comment about our list of tools but also your suggestion. There are a lot of great LinkedIn growth hacking tools such as Dux Soup, Linked Helper, etc. Lead Connect is definitely one of them. Best,
Jonathan
I will have to admit that out of the 66 growth hacking tools that was mentioned I am only familiar with 5, but then again it’s always a good time to learn and discover new things. I mostly use influencer marketing for my growth, it very effective, just be on a lookout for fake influencers. Tools like Influencer Auditor should come in handy.
Thanks for sharing this one, this is definitely a great read.
Woow I am in love with Growth Hacking.
Thanks for sharing such an informational blog which will, surely be a big help to the small medium enterprise so that they can choose the best suited growth hacking or automation tool for their business.
I lost my job at the beginning of this pandemic and that was frustrating until I came across your list of growth hacking tools which came to my rescue. I am so glad and grateful that these work for me.
Thanks for sharing such an informative blog which will, surely be a big help to the small business owners
Hello, Great Article!