The day ChatGPT was announced, marketers started using it to generate content for their sites.
To this day, there are probably hundreds of platforms allowing you to generate content using AI in minutes.
There’s one big problem with this: If you start generating content automatically, just like everyone else, how will your site stand out?
Don’t get me wrong, there are powerful use cases for AI-generated content. These include creating detailed and engaging product descriptions (based on specs or even product photos), writing press releases, creating glossaries of terms, etc. Anything that doesn’t require unique perspectives is fine to generate with AI.
But when it comes to writing creative content to support your value proposition and put your products in a relevant real-life context, it has to be a human being who has enough expertise and experience with the niche to be able to create content that stands out from the crowd (and hence ranks and generates social media shares).
Scaling content creation has been on many marketers’ and business owners’ minds for decades, and it is quite understandable.
With all of the other more important things on your plate, like customer service, product development, and marketing – who has time to invest hours into a strategy that might not pay off for months, if at all?
No wonder generative AI as a content creation strategy has been such a popular tactic for a few months there. AI-powered platforms were focusing on generating content that could pass AI detectors.
But what about unique content that could position your startup as a truly trustworthy and authoritative brand?
With all of that being said, AI can help you create a more productive content strategy. But not just productive. It can help improve the quality of your content.
Here’s how generative AI can help you enhance your content creation strategy instead of scaling it:
1. Align your content strategy to your audience
If there’s anything stopping you from writing high-quality content, it would be not knowing who exactly you’re writing for.
In addition to content selection itself, the tone of voice and style of writing will depend on your target audience, so keep in touch with them by friending and following them on social media, asking them for feedback whenever possible, and generally engaging with them.
On-site web analytics and interactions with your followers and customers are very helpful for understanding your target audience better and will help you enhance customer engagement. But ChatGPT (or an alternative) can be very helpful as well.
Consider the following prompts:
- My business is [DESCRIBE YOUR PRODUCT]. My main keyword is [KEYWORD]. Create a list of personas that may be interested in my products and suggest some content ideas that can attract and engage them. Make it a table format.
- My keyword is [KEYWORD]. I am going to write an article on that. Describe people who may be searching for this, their level of expertise on the topic, their willingness to buy, their intent, etc.
Here’s ChatGPT output for a business providing peer-to-peer loans:
Persona | Description | Content Ideas |
Young professionals | Early in their careers, looking for investment opportunities or personal loans for big purchases. | Blog posts on how peer-to-peer loans can be a smart investment; success stories of young investors. |
Small business owners | Seeking alternative funding sources to banks, interested in quick, less bureaucratic financing options. | Case studies on businesses funded through peer-to-peer loans; webinars on how to apply and use the funds. |
Retirees | Have savings to invest, looking for better returns than traditional bank savings. | Articles on the safety and returns of peer-to-peer lending; interviews with retirees who are investors. |
Debt consolidators | Looking to consolidate high-interest debt, interested in lower rates and simple processes. | Infographics on debt consolidation through peer-to-peer loans; personal finance tips and strategies. |
Tech-savvy investors | Interested in new, innovative investment opportunities, comfortable with technology. | Videos on the technology behind peer-to-peer lending; podcasts featuring fintech experts. |
Real estate enthusiasts | Looking for alternative ways to invest in real estate, beyond direct property ownership. | Blog series on real estate investment through peer-to-peer lending; success stories of real estate projects funded this way. |
Students | Need loans for education, are cautious about high-interest rates and stringent repayment terms. | Guides on student loans via peer-to-peer lending; testimonials from students who’ve benefited. |
Eco-conscious Investors | Interested in sustainable and socially responsible investing. | Content on how peer-to-peer lending supports green businesses; features on eco-friendly projects funded through the platform. |
You can also prompt ChatGPT to create detailed content briefs based on your target keyword, persona, and goals.
2. Create more engaging titles and headings
Having interesting and useful content won’t matter if you can’t come up with a catchy title for your post. Since it’s the first thing people see when they come across your article when searching or while scanning social media feeds or email inboxes, it has to be interesting enough for people to click through.
ChatGPT can help, here’s my prompt:
For this article topic “KEYWORD”, create a list of 10 title tags and H1 headings for each one. Use different engagement tactics (e.g. ask a question, use power words, etc.) make it in the table format with an explanation of how each title and heading can attract more clicks
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3. Align your content strategy to your product
By strategically focusing your blog around the product and the value it provides, it’s quite easy to successfully kill two birds with one stone.
The more information you can give people about your product, the better kind of customer they will be. They will get more value out of your product and depend on you less for support.
This means blogging is not just a marketing strategy, but it’s also:
- A form of customer service
- An onboarding strategy
- A retention strategy
All of which are going to reduce costs and increase revenue over the long run.
3.1. Write to help users get value from your product
The key to a successful business is providing value to your customers, and you can do that through content. If you’re befuddled about where to start, I recommend focusing on two aspects that you absolutely should know how to do.
Features And New Releases
Make content marketing work for you by focusing on explaining literally how to use your product or service.
It’s true, I don’t much care for articles that are ALL about the product and how to use it. After a while, it gets a little boring.
But from time to time, it’s perfectly acceptable, in fact, it’s even encouraged.
By writing about features, you can solicit comments from your audience, another way of getting customer feedback.
Additionally, these posts will rank well in the search engines for people who are specifically looking for the feature you’re writing about.
To help ideation, you can prompt ChatGPT by putting your product features and asking for ideas on which article topic ideas would do a good job of putting your product in a relevant and entertaining context.
Don’t forget to include images and video along with text, because you’ll be able to reuse this content later, and it’s helpful to have it in various forms.
Tutorials On Solving a Problem
Customers don’t buy things for the sake of simply having them; they’re trying to solve a problem.
People buy customer support software in order to make their customer support more efficient; not to have features to play with.
People buy a chair to have somewhere to sit; not to have something to lug around or look at.
Once you move beyond just talking about features, start writing about what you can do with the product.
Take the customer support example. Instead of just writing about how you have reporting and analytics, explain how tracking these metrics will provide you with the benchmarks to know if your customer support is moving in the right direction.
Focus on what value each feature provides.
Use ChatGPT prompts to find content ideas for problem-solving content that would position your products as one of the possible solutions.
- Here’s my keyword [KEYWORD]. Come up with problem-solution content ideas which could position my product as a solution.
- Here’s my keyword [KEYWORD]. Which questions are my customers asking that my product could answer?
4. Update and repurpose content into different formats and for social media
4.1. Improve your existing content
If your current content is getting too old and/or losing rankings and visibility, updating it (and republishing to a fresh date) will likely help it regain traffic. Manual research for more recent data and trends to include is a good start.
But you can also prompt ChatGPT and use the recommendations and content sections it provides. Here’s the thread you may have with the tool:
- This is my article “TEXT.” What should I add to make it better?
- This is my competitor’s article “TEXT.” What is my article missing that his content has? Why do you think it is ranking higher than mine?
- Write takeaways from my article.
- Write a better, more engaging introduction for my article.
- Add more subheadings for better structure and visibility.
- Which related keywords, concepts, and entities it is missing?
4.2. Repurpose your product-led content into a knowledge base
So you have some nice articles written (and/or updated) about your product and how to get value out of it.
Now, what?
I recommend starting by building out your knowledge base.
It’s the type of page you want to get right, because if you can solve someone’s problem with the knowledge base, then you can lessen the strain on customer support and reduce churn.
Start by taking the posts you’ve written and reusing the images, videos, and keywords, and simply prompting ChatGPT to write a more focused knowledge base article on this topic.
Remember to reference these articles in customer support so that when inquiries do come up, you can leverage this resource to more quickly solve the issue.
Now you’ve taken your blog and improved your customer service all at once, with a little extra effort.
4.3. Repurpose your product-led content into a newsletter series
You can also take these posts and make them a part of your newsletter series.
This way, you’re producing fresh, new content AND new users are being educated about your product.
I like to start a follow-up series immediately when the user begins a trial with our product. Here’s what ours looks like:
- Start by focusing on features in the early days, to make sure that the customer gets over the learning curve hurdle.
- Then add in the more value-adding blog posts, which show them what they can do with the product.
Naturally, in both cases, I leverage the articles I’ve already written. Asl ChatGPT to turn your article into an email newsletter, add CTAs to check out your product, and make it engaging but not overwhelming.
This improves onboarding, which naturally increases trial-to-paid conversion, as well as reduces churn because customers are not more empowered.
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4.4. Repackage your articles into social media posts
Promoting your content on social media used to take a lot of time as you had to write engaging content to go along with your link. Now ChatGPT can handle all of that:
- This is my article [TEXT]. Create a value-adding tweet for me to promote it on social media. Use list format, and add relevant emoji for each list item.
- Turn my article [TEXT] into a Twitter thread
- Create an engaging Instagram caption for me to promote my article [TEXT].
- Create an engaging Facebook and LinkedIn post that would provoke a discussion based on my article [TEXT]
For multi-channel content marketing, make sure to keep your visual branding in mind. Each of your updates should be building your brand visibility one steo at a time. It takes 5-7 touchpoints for your customers to remember your brand, so make the most of each one!
Final Words on How to Empower your Content Marketing with AI
AI-driven content creation tools like ChatGPT have sparked a lot of excitement and debate. While fully automating content creation can lead to low-quality, generic content, AI can be a powerful aid when used thoughtfully. The key is to leverage AI tools to enhance human creativity and expertise, not replace it.
Growth Hackers is a seasoned AI marketing agency helping businesses from all over the world grow. There is no fluff with Growth Hackers. We help entrepreneurs and business owners revolutionize their content marketing with AI, increase their productivity, generate qualified leads, optimize their conversion rate, gather and analyze data analytics, acquire and retain users and increase sales. We go further than brand awareness and exposure. We make sure that the strategies we implement move the needle so your business grow, strive and succeed. If you too want your business to reach new heights, contact Growth Hackers today so we can discuss about your brand and create a custom growth plan for you. You’re just one click away to skyrocket your business.
