Marketers turn to animated videos, graphics, and GIFs for new ways to grab their audience’s attention. Indeed, when viewing a page, a person first pays attention to illustrations and even earlier to moving elements. It’s also a positive indicator for search robots to rank your website better. According to statistics, a front page with a content-related video is 53 times more discoverable by Google. However, videos take more time to load, so store owners should know how to optimize images in Magento and other graphic and media content. Despite this drawback, animation emphasizes the individuality of the company and engages the user more than text. The animation is also easier to remember because it is bright and associative. And if you find the right keys for your audience, you can gain a positive first impression. With animation, you can: • Demonstrate an assortment of goods or a unique feature • Entertain subscribers • Reinforce the primary message or call to action In this article, we will touch upon eight main ways how animation can leverage your online sales and increase conversions. We’ll also gladly share examples of how renowned companies are already using animation to their advantage.
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