Increase Your Sales With The Cart Abandonment Email Strategy

2. Subject lines

The good news is your customer was actually interested in your product. That’s why they added it into their cart in the first place, right? So a kind reminder could be enough to make them proceed with their order.

That is, if you get them to open your email.

That’s why your subject line is extremely important in this case.

As a rule of thumb, you must create personalized email subject lines , direct and compelling, such as “did you forget something?” or “you have saved items in your cart” and it’s usually a good idea to add an emoji that will help your email stand out from the rest.

And while there is no such thing as the perfect abandoned cart subject line length, you should always keep into consideration how it will look on a small screen. For this you might want to check out TestSubject, a tool that helps you check how your subject line will look across different devices.

3. Include Image Of The Abandoned Product

Nothing works better than showing your customers what they are missing. So adding an attractive image of the product they left in their cart is your priority when designing a cart abandonment email.

It’s always best to use large, high quality images with a plain background that make your product the absolute star of your email. Another great addition is to include social proof of other customers who have bought this product and display their satisfaction. No one likes to be left out.

And of course, refrain from adding other products in your email. Some may say it’s a good strategy but remember that the goal of this email marketing campaign is to make your customers complete their purchase. And by showing them some other products might confuse them and distract them leading to an overall lower conversion rate!

Pro tip: in addition to high-quality images of the product, you could also share a video of the product if you have one. Indeed, using video will help you improve your email marketing campaigns.

4. Trigger Urgency

Creating a sense of urgency in your writing and aiming at your customers’ fear of missing out (FOMO) can help eliminate any procrastinating ways and make them complete their purchase faster than ever.

A great way to do this is to inform them that you have reserved their items for a while but if they don’t buy them they might sell out.

Scarcity and urgency are two powerful allies for increasing your sales and your content is the only way to keep them by your side. Make sure that you use scarcity marketing without leaving your customer feel manipulated.