5 Steps to Turn Blog Readers into Customers

Every post on a corporate blog is a part of the branding strategy. The quality of the content you present will determine future conversions. So if your writing is boring, it’s not just the audience you lose. The web is too full of information, and the attention of your target audience is something you’ll have to fight for. No one is going to wait for that spectacular ending you had in mind when the rest of the text is mundane. It’s too easy to close the tab and move on.

Improve your skills or hire a professional

Make every word count. Once you set the value as your #1 priority for every article, it’s going to be easier to stop yourself from posting dull texts.

Sometimes, even when you have something important to share, the lack of skill can become a burden. So it’s never too late to improve your copywriting talent. Thankfully, with the number of books, articles, and courses on the market, you can always choose the learning path that will suit your needs.

However, if you’re not into writing yourself, even if you have tons of great ideas, you can delegate to a professional copywriter. I always recommend hiring in-house specialists, as they are, usually, much more dedicated to the final results. Plus, once you set up all the processes, there will be no need to create specific technical tasks for each article.

Pay attention to the form

It takes seven seconds to make the first conclusions about a new acquaintance. If you go for an interview, you have to look the part first, to get an opportunity to show your intellectual capabilities, etc. Why would it be much different with the content? So unless you’re writing a diary, make sure the form allows your audience to dive into the meaning with no obstacles.

Start with selecting a simple, readable font of a decent size. And forget about that fancy greyish text color. It’s difficult to read and is not very good for the eye-sight.

Next, divide your long read into small chunks with proper headings. It will help your audience both understand your logic and find their way back to certain points at any time.

Add visuals

It’s no news that the world is getting more visual these days and the same goes for blogs. Plain text looks dull and more often than not you will find that it’s easier to express or stress particular thought with infographics, statistical or analytical charts, or even small videos and gifs.

It’s essential to remember that both the form and the meaning play important parts in determining your results. The text should be both interesting, helpful and readable to inspire your audience for actions like subscribing to your service or purchasing your product.