In a digital world like ours, every person with an internet connection is no stranger to YouTube making YouTube tools important for marketing your business. YouTube, an online video platform claimed by Google, is the second most-visited website in the world. Its watch time is more than one billion hours per day, and more than hundreds of hours of video content is uploaded to YouTube servers every minute. YouTube is a place where you can upload whichever kind of content you find desirable for free and luckily there are helpful YouTube tools. YouTube's growing popularity knows no bounds as it already has an audience of over 2 billion people (in a population of 7 billion). So it is ideal for you to showcase your talent, market your content, and build your brand. But it isn't easy. Having a youtube channel is as stressful as it is exciting and fun and knowing how to market your videos correctly plays a tremendous part in making sure that your hard work gets paid off. While creating top-notch content should be every content creator's priority, to perfectly optimize the videos, you need to be aware of certain techniques and specific strategies and keep in mind the following points.
Techniques and Specific Strategies
1. Title
You need to come up with 5-6 popular and catchy keywords that perfectly summarize the entire content of the video because the first thing that people see is the title of your video. The title needs to include words that people are more likely to search on the website about the video, of course. (make sure that the title is not clickbait because while it might earn you views, it will also get you a very pissed audience) . Alongside a catchy title: a great thumbnail is what attracts viewers. You can easily download thumbnails from YouTube with this tool and make more viewers flood your youtube channel.2. Description
Not only does the description help people realize the content of the video, but it also helps both YouTube and Google understand it so that their algorithms can pick it up and show it to people when they're searching for it. Therefore, the description must be short and crisp so that the audience doesn't get bored while reading it, yet informational.3. Hashtags
Whether it be Instagram, Twitter, or YouTube, the right hashtags play a huge role in the popularity of particular content. Using the right hashtags can either make or break your video since they are super relevant.4. YouTube Analytics
You can also use YouTube to optimize your videos and increase your reach if you can use it effectively. It also provides creators with in-depth analytics like age groups watching your video, demographics, returning subscribers, and many more. Apart from analytics, some of the tips you can use on YouTube are mentioned below. • Keep the title of your video short and to the point. It is recommended you not exceed more than 7 to 8 words. It makes it easier for YouTube to search and rank your video higher. • Writing a clear and brief explanation of the video in the description makes your video more appealing to an audience rating relevant tags generated by using techniques discussed in this article will greatly boost your views and subscribers base. • Use YouTube auto-suggest for scalping the best title for your video. We assure you that following all or even a few practices in combination will result in your channel getting higher views and subscribers and a substantial increase in your video quality, leading to better audience reach and retention.5. YouTube's Comment Moderation
Apart from noticing the content, you are providing your audience, they also notice the feedback in the comment section, so you need to keep an eye there. Again, YouTube's built-in comment moderation tool comes to the rescue here as it lets you customize your settings in such a way that you can automatically filter out inappropriate/improper remarks or rude or negative feedback.Exceptional YouTube Tools to Boost Your Reach
Tube Buddy
Tube Buddy can be considered among the best YouTube tools to manage your channel and leverage YouTube automation. It has many features which outperform the competition. Moreover, these tools can be installed right into your YouTube website as an extension. Hence saving time as all the needed information is embedded into YouTube. One of the best features of Tube Buddy is that it allows you to view tags of a competitor's video along with their tag metrics. Some more features of Tube Buddy includes: • Video optimization and promotion • Video Analytics and management • Advanced keyword search While You can do most of your work by using the free version of the Tube Buddy service, you can purchase a subscription to utilize more service features. Besides using the marketing tools mentioned above to enhance your reach, it would help if you kept in mind certain things to have the best possible reach.Serpstat
Serpstat is an amazing tool when it comes to search engine optimization. It provides you with many features required to make your YouTube videos visible to a large audience base. The best thing about Serpstat is that it gives a detailed analysis of your competitor base, hence keeping you one step ahead of them. Serpstat can be also be used to perform: • Keyword research • Tracking competitor ranks • Backlink analysis • Complete keyword analysis While some of the services of Serpstat are free, you will need to buy a subscription to get access to over 20 inbuilt tools, which will be very useful if you plan to create content consistently.
VidIQ
VidIQ platform provides its users with some of the best marketing tools which you can effectively use to promote your YouTube videos and effectively build a subscriber baIn addition. It provides you with tags that you need to put in videos to increase your video visibility and reach. VidIQ can also be used to: • Increasing organic traffic • Increase audience engagement • Monitoring and tracking conservation between audience members VidIQ can be effectively used for marketing your YouTube videos and enhancing their reach to a greater audience.Cyfe
Cyfe provides you with a business dashboard for monitoring all your digital businesses, including YouTube. It comes very handily when you need to keep all of your correspondings generated data in one place. As data in different platforms might confuse you, Cyfe effectively tackles the problem by providing you interactive real-time dashboards to monitor all the platforms on which you post content, for example, YouTube, Twitter, and Instagram, all in one place. Some of the functions of Cyfe includes: • Monitoring data • Providing analytics • Monitoring YouTube videos outreach While the free service limits you to fewer dashboards, you need to buy a subscription plan to take full use of the service, which starts from 29$ a month.Canva
If your YouTube video is good, you have used all the techniques and YouTube tools we provided above and stcannote to generate views and subscribers. Then the problem might be your video thumbnail. Now you can see, track and download YouTube thumbnails via 4Hub, and that too without any extra cost on your end. We can easily tackle this problem by using the Canva service to design attractive thumbnails for your YouTube videos. The best thing about canvas is it is free and has a variety of features, such as: • Free pre-built templates • Editing and reshaping tools • Custom text templates • Custom high-quality images While using the Canva service is effectively free, you will be required to pay a minimal price of $1 whenever you use a premium image.
Quality Over Quantity
While posting content regularly is important, you should always try your best to create high-quality videos and provide your audience with the same, instead of giving them mediocre content. It is better to post once in a while and satisfy your audience than post basic content regularly and disappoint them.
Research
Research about what your competitors are upto, knowing what the other content creators are upto, is a good way of taking inspiration from them and getting video ideas while also keeping yourself in the loop about better marketing strategies. Every person out there can teach you something that you didn't know already. So learn from their positives and make sure not to repeat their mistakes.
Make Your Content Stand Out
On a platform with over 37 million channels, you need to stand out from the crowd to make a name for yourself and your brand. It might sound impossible at first, but it is not that hard once you set your mind to it. The marketing strategies mentioned above can help you optimize your channel, enhance your reach and grow your audience. All you need is to stay determined towards your goal, keep creating good content, and eventually, all your efforts will bear fruits. Growth Hackers is one of the leading YouTube marketing agencies to help you develop and implement optimization techniques that will get your video content noticed. We are one of the top digital marketing & growth hacking agencies that can help your global business with Content marketing, SEO, Social Media Marketing, Email Marketing, and more. Contact Growth Hackers if you want to enhance your video and content to push you ahead of the competition.
Synthia Wright
I started caring deeply about technology at a young age after my mother purchased me a GameBoy Color and Nintendo 64, and I have been an enormous techie ever since. Gaming aside, in my spare time, I also enjoy fishing, kayaking across the Potomac River, as well as helping my family and friends make smart purchases on the latest technology.
